京張高速借力北京世園會(huì)開展引車增收活動(dòng)
作者：趙海濤
來源：收費(fèi)運(yùn)營(yíng)部
發(fā)布時(shí)間：2019-06-03
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<span style="font-size:12pt;font-family:宋體;">北京世園會(huì)于4月29日至10月7日在北京市延慶區(qū)舉辦。作為北京西北車輛最佳進(jìn)京通道，京張高速主動(dòng)</span><span style="font-size:12pt;font-family:宋體;">出擊、積極作為，</span><span style="font-size:12pt;font-family:宋體;">印制世園會(huì)宣傳單向客車群體發(fā)放，借力世園會(huì)開展引車增收活動(dòng)。</span><span style="font-size:12pt;font-family:宋體;"></span>
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<span style="font-size:12pt;font-family:宋體;">世園會(huì)以來，受交通管制影響，京張高速貨車下降明顯。面對(duì)不利</span><span style="font-size:12pt;font-family:宋體;">環(huán)境</span><span style="font-size:12pt;font-family:宋體;">，公司</span><span style="font-size:12pt;font-family:宋體;">積極</span><span style="font-size:12pt;font-family:宋體;">轉(zhuǎn)變營(yíng)銷思維，</span><span style="font-size:12pt;font-family:宋體;">大力</span><span style="font-size:12pt;font-family:宋體;">開展</span><span style="font-size:12pt;font-family:宋體;">客車</span><span style="font-size:12pt;font-family:宋體;">營(yíng)銷活動(dòng)，安排專人提前勘探京張高速到世園會(huì)</span><span style="font-size:12pt;font-family:宋體;">行車</span><span style="font-size:12pt;font-family:宋體;">路線，制作路線圖，以“游最美世園會(huì)</span><span style="font-size:12pt;font-family:宋體;"> </span><span style="font-size:12pt;font-family:宋體;">走便捷京張路”為主題</span><span style="font-size:12pt;font-family:宋體;">一期</span><span style="font-size:12pt;font-family:宋體;">印制5萬份宣傳單，組織各收費(fèi)站統(tǒng)一向客車群體發(fā)放，吸引周邊及山西、內(nèi)蒙古等地客車行駛京張高速到世園會(huì)游玩，增加新的營(yíng)收增長(zhǎng)點(diǎn)，化不利因素為有利因素。截止到5月底，共發(fā)放宣傳單</span><span style="font-size:12pt;font-family:宋體;">7</span><span style="font-size:12pt;font-family:宋體;">500余份，提供咨詢服務(wù)600余人次。</span><span style="font-size:12pt;font-family:宋體;"></span>
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<span style="font-size:12pt;font-family:宋體;">4月29日至6月2日世園會(huì)舉辦</span><span style="font-size:12pt;font-family:宋體;">35</span><span style="font-size:12pt;font-family:宋體;">天時(shí)間，京張高速客車較舉辦前環(huán)比</span><span style="font-size:12pt;font-family:宋體;">大幅增長(zhǎng)，車流量增長(zhǎng)13.72%</span><span style="font-size:12pt;font-family:宋體;">，收費(fèi)額</span><span style="font-size:12pt;font-family:宋體;">增長(zhǎng)7.97%</span><span style="font-size:12pt;font-family:宋體;">，一定程度上緩解了限行帶來的不利影響。</span><span style="font-size:12pt;font-family:宋體;">（收費(fèi)運(yùn)營(yíng)部 趙海濤）</span>
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